Is Your Medical Website Still so 1990′s ?

Most doctor and medical web sites still lack in design and content. Sites tend to be stale.

Content, if any, revolves around the professional, providing a lot of information about the professional, that probably only the doctor and their mom read [ Hi Mom! ] , as opposed to focusing on the client and search engines. 

The credential part often comes next … getting them to the website is the first step!

Think about how you search — are you looking for certain credentials or are you trying to solve a problem or find an answer, perhaps in a certain geographic area?

Such Online Marketing is terribly outmoded.  Clients don’t come back to websites to see if someone finished a certification program, if they were promoted or made partner. Delivery of eMails and eNewsletters can be caught in junk or spam folders.

Designed for Search Engine Performance (SEO)

By utilizing the power of well-structured Web 2.0 websites you can effectively boost the site’s code/content ratio.   A webdesign uses this latest in search engine optimization technology to get you ranked high for your key search terms.  In addition to creating a structure for you to add content on the fly, good webdesign functionality will allow the customization of keywords and terms into the generated pages of your professional webdesign.

Content Delivery Design
The heart of your site is Content. Sites that are consistently updated and provide fresh relevant content are visited more frequesntly by unique visitors and brings back returning ones.

The fresh relevant content should be information of help to your target audience. It should not be about the business owner/ lawyer/ accountant/ professional’s education and the awards the firm has received.

The majority of people coming to a web site are looking for practical information and not a biography on a person. A good website design makes sure they get that.