By M. Roll

This moment variation of the bestselling Asian model technique takes a glance at how Asian manufacturers proceed to achieve share-of-voice and share-of-market. that includes a uncomplicated strategic version, new study, and case stories, this ebook presents a framework for figuring out Asian branding innovations and Asian brands.

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Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia by M. Roll


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