By Tobias/ Lassek, S./ Gence, C. Brüggemann

Master's Thesis from the 12 months 2004 within the topic company economics - advertising, company verbal exchange, CRM, industry examine, Social Media, grade: 1,0 (A), Växjö collage (Centre of Competitiveness), language: English, summary: these days, the internationalisation means of businesses is moved increasingly more within the center of day-by-day company existence. This method is eased through decreased charges facilitated by means of much less tariff limitations between Europe, speedier methods of communications just like the web and beautiful rising markets. nowadays, approximately each corporation is serious about the internationalisation approach.

When we've thought of the internationalisation strategy of Swedish SMEs, we stumbled on it attention-grabbing to have an in depth examine their determination to alter from an oblique exporting mode to an instantaneous exporting mode inside their internationalisation technique. Our examine shall indicate the real components which impression their choice to alter or to not switch from an oblique exporting mode to an instantaneous exporting mode.

Therefore, in our examine we've in comparison theories with empirical findings of 7 performed interviews on the way to fulfil our function that's to extend the certainty of the internationalisation means of Swedish SMEs, particularly the explanations why organisations swap or do not need to alter from oblique to direct export modes. in line with that we got here up with the subsequent challenge formulation:

What are the influencing components for Swedish SMEs to alter or to not switch their exporting modes?

By comparing attainable influencing components bearing on their price of similarity between case businesses and their worth of consistency among theories and empirical findings lets determine a few elements which impact a company’s export choice. lets boost a version for every case even if to alter or to not switch exporting mode. by means of that shall we classify influencing elements by way of the worth of consistency and similarity to be able to establish the main necessary influencing factors.

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A view on reasons for Swedish SMEs to change or not to change export modes in the internationalisation process by Tobias/ Lassek, S./ Gence, C. Brüggemann


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